Public Relations Campaigns is a course focused on organizing and planning the strategic redesign and promotion of a company or organization. The class emphasizes the development of key elements such as objectives, target audiences, messaging strategies, and tactical approaches, while applying core public relations concepts in a real-world context.

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This year, our class partnered with the Starkville Community Theatre as our client. Throughout the project, we worked to evaluate the organization’s current brand identity and public perception and developed a comprehensive rebranding plan. This included designing a new logo, refining the organization’s visual identity, and proposing fresh branding ideas to better connect with the community and expand its audience reach.